Which of the following is used to collect,organise,and standardise app data to assess campaign performance metrics?

A Mobile Measurement Provider (MMP) is a third-party service that collects, organizes, and standardizes app data across various sources. This allows advertisers to accurately track and attribute app installs, in-app events, and user behavior to specific campaigns, providing a unified view of performance metrics. Without an MMP, it would be challenging to understand which marketing efforts are driving app growth and engagement. Marketing Mix Modeling (MMM) is a statistical analysis technique used to estimate the impact of various marketing and non-marketing activities on sales or market share. While it assesses campaign effectiveness, it operates at a higher, more aggregated level and doesn't focus on granular app data collection and standardization like an MMP. A Personal Information Management System (PIMS) is software designed for managing personal information such as contacts, calendars, and tasks, and is unrelated to app campaign performance measurement.