Which of the following metrics are available for Trend Takeover/Trend Takeover+ campains?(Select all that apply)
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Correct answer: Trend Impressions, Mentions.
Why this is the answer
Trend Takeover and Trend Takeover+ campaigns are premium advertising formats designed for maximum visibility. Therefore, metrics directly related to their primary function—driving broad awareness and engagement around a trending topic—are available. Trend Impressions measure how many times the trend was seen, which is a core indicator of the campaign's reach. Mentions track how often users are talking about the trend, reflecting engagement and conversation generated by the campaign. Direct Message Views are not a standard metric for these types of campaigns, as they focus on public visibility and conversation rather than private interactions.
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