Which of the following metrics are considered upper funnel KPIs? (Select all that apply). Select All Correct Responses
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Correct answer: Ad recall, Video views.
Why this is the answer
Upper-funnel KPIs focus on awareness and visibility, such as: Video views – measures exposure and engagement with content. Ad recall – indicates how well people remember your ad. Leads and Sales are considered lower-funnel KPIs, since they measure conversion and direct business outcomes.
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