Which of the following metrics are non-ad-attributed?
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Correct answer: Retail insights.
Why this is the answer
Retail insights are non-ad-attributed because they provide a broader view of product performance and customer behavior across Amazon, regardless of whether an ad directly influenced the action. This includes organic sales, overall product demand, and customer demographics not tied to specific ad campaigns. In contrast, Addtocart and Detail page view are ad-attributed metrics. They directly measure actions taken by users who have interacted with an ad, indicating the immediate impact and effectiveness of advertising efforts.
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