Which of the following metrics matter most when measuring the consideration stage?

In the consideration stage, users are actively researching and evaluating options. "Pages per session" indicates engagement and interest in your content, showing they're exploring your offerings in depth. "Brand traffic" demonstrates that your brand is top-of-mind during their consideration, as they are specifically searching for or navigating to your brand. While other metrics like "Revenue" and "Conversions" are crucial, they are primarily associated with the decision/purchase stage. "New Users," "Impressions," "Rankings," and "Clicks" are more relevant to the awareness stage, focusing on initial exposure and attracting attention, rather than in-depth evaluation.