Which of the following options is the most useful strategy in reaching customers to achieve short-term goals?

Sponsored Products and Sponsored Brands are highly effective for short-term goals because they target customers actively searching for products (consideration stage) or ready to buy (purchase stage). Sponsored Products appear directly in search results and product detail pages, capturing demand immediately. Sponsored Brands drive brand discovery and consideration at the top of search results. Both ad types are designed to convert existing demand quickly. Other options are less optimal for short-term goals: Video ads for loyalty are more about long-term engagement than immediate sales. Display and video ads for the purchase stage can be effective, but Sponsored Products and Sponsored Brands often have higher conversion rates due to their direct integration with shopping paths. Display ads and sponsorships for awareness are crucial for long-term growth but don't typically deliver short-term sales as efficiently as search-based ads.