Which of the following people should attend the integration discovery conversation?
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Correct answer: The tech team, stakeholders, and key decision-makers.
Why this is the answer
In the HubSpot Data Integration certification, the tech team, stakeholders, and key decision-makers should all attend the discovery conversation because a successful integration requires a balance of technical feasibility, operational relevance, and strategic approval. The tech team provides essential insight into API limitations, data mapping, and security requirements; the stakeholders represent the end-users who define the functional "use cases" and business needs; and the key decision-makers ensure the project aligns with broader company goals and possesses the necessary budget and resource authorization. Excluding any of these groups early on often results in a "brittle" integration that either fails to meet technical standards, lacks user adoption, or suffers from a lack of executive support when roadblocks arise during the implementation phase.
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