Which of the following questions might you ask yourself in order to establish what is important while evaluating lead quality? Select five.

To effectively evaluate lead quality, you need to define what constitutes a good lead for your business. Asking about the minimum criteria for a lead to become a customer helps establish baseline qualifications. Understanding the sales cycle length for different lead types reveals efficiency and potential revenue speed. Defining a successful customer journey provides a benchmark for lead progression. Identifying common qualities among current customers helps build an ideal customer profile for lead targeting. Finally, knowing the lifetime value or average spend of a valuable lead quantifies the potential return on investment for high-quality leads. "How can I reduce my cost per lead?" is a question about lead generation efficiency, not lead quality evaluation.