Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?
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Correct answer: Frontloaded pacing profile.
Why this is the answer
The Frontloaded pacing profile is designed to accelerate delivery at the beginning of a campaign, allocating up to 25% more budget in the first half and then up to 5% more in the second half. This strategy is useful for campaigns that need to build momentum quickly or have a time-sensitive message. An Evenly pacing profile distributes budget consistently throughout the campaign duration. Catch-up boost is a feature that increases delivery when a campaign is behind its pacing goals, but it's not a predefined pacing profile. Budget cap sets a maximum spend limit, not a pacing strategy.
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