Which of the following reports allows brand owners to lookup a specific keyword to see the products that Amazon.com customers are clicking on after searching?
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Correct answer: Top search terms.
Why this is the answer
The Top search terms report (found under Brand Analytics) allows brand owners to see the most popular search terms on Amazon.com. For each search term, it shows the top three products customers clicked on, along with their click share and conversion share. This directly answers the question of looking up a specific keyword to see clicked products. Repeat purchase behavior, while also a Brand Analytics report, focuses on customer loyalty and how often customers repurchase a brand's products, not on initial search and click behavior for specific keywords.
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