Which of the following safeguards does Twitter employ to protect brand safety?
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Correct answer: Twitter will only run In-Stream Video Ads before one of 200+brand-safe partners., Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines..
Why this is the answer
Twitter employs several safeguards to protect brand safety. One key measure is that In-Stream Video Ads are exclusively run before content from over 200 pre-approved, brand-safe partners. This curated list ensures that advertising appears alongside reputable and appropriate video content. Additionally, Twitter utilizes a combination of algorithmic and manual checks to prevent ads from being associated with content that violates brand safety guidelines. These checks proactively identify and filter out unsuitable environments for advertising. Twitter Polls are a user engagement feature and are not directly used for ensuring brand safety of video inventory.
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