Which of the following search terms would be considered a broad match for the keyword "artist easel?"

Easel for artists" is a broad match for "artist easel" because broad match keywords allow for close variations, including reordered words, synonyms, and related searches. In this case, "easel for artists" uses the same core words as "artist easel," just in a different order, and "artists" is a synonym for "artist." "Easels for art class" is a phrase match. While it includes the core terms, it adds a specific context ("art class") that makes it more restrictive than a broad match. "Art easel" is an exact match, as it's identical to the keyword. "Table top easel" is a phrase match that introduces a specific type of easel ("table top"), making it more targeted than a broad match.