Which of the following statements about 15 s view are correct?(Select all that apply)
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Correct answer: Brands pay for impressions/video starts in 15 s view., Campaigns with very narrow targeting/low-frequency caps will struggle to successfully serve using 15 s view., Short-form creative(less than 15 s)is not recommended for 15 s view under Pre-roll Views at this time..
Why this is the answer
The 15-second view bidding model charges brands for impressions or video starts, ensuring they only pay when their ad is seen for a significant duration, making the first statement correct. The second statement is correct because 15-second view campaigns require a broader audience and flexibility to serve effectively; highly restrictive targeting or low-frequency caps can limit delivery and hinder performance. Finally, the third statement is correct because using creative shorter than 15 seconds for a 15-second view objective under pre-roll views is not recommended. The system is optimized for ads that meet or exceed the 15-second threshold to maximize the value of the view.
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