Which of the following statements about Audience Deals is false?

The statement that Mercado Libre’s first-party data can only be used to reach the target audience inside Mercado Libre is false. While first-party data is primarily collected from a platform's own users, it can often be leveraged for targeting both on-platform (within Mercado Libre's ecosystem) and off-platform (on other websites and apps via programmatic advertising) through data partnerships or specific ad tech integrations. The other statements are true: different audience types (e.g., demographic, interest-based) can be combined for more precise targeting; over-segmenting audiences can lead to smaller, less efficient campaigns; and remarketing audiences are a common and effective strategy in programmatic advertising.