Which of the following statements about programmatic advertising is correct?

Both statements accurately describe programmatic advertising. Programmatic platforms provide publishers with efficient ways to monetize their inventory, making it common practice for them to offer ad space through these channels. This widespread availability of inventory, combined with advanced targeting capabilities, is precisely what enables programmatic advertising to deliver highly relevant messages to specific audience segments. The technology automates the buying and selling of ad impressions, using data to match ads with the most appropriate users, thereby increasing efficiency and effectiveness for advertisers.