Which of the following statements are true of view through conversions? Select al that apply.
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Correct answer: It is a powerful way to understand ad performance., It can help understand platform performance vs. other publishers., It is based upon viewing an ad and a conversion happening later..
Why this is the answer
View-through conversions (VTCs) measure conversions that occur after a user has viewed an ad but not necessarily clicked on it. This makes them a powerful metric for understanding the full impact of display and video advertising, as many users are influenced by an ad without directly interacting with it. By tracking VTCs, advertisers can gain a more comprehensive understanding of ad performance and how different platforms contribute to overall conversion goals, even when direct clicks are low. The incorrect option describes a click-through conversion, which is distinct from a view-through conversion because it requires a direct interaction (a click) with the ad.
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