Which of the following statements describes the role of Google Analytics for a business?
Choose an answer
Tap an option to check your answer.
Correct answer: It measures user interactions across web and app, providing insights on marketing channel performance and helping to optimize investments..
Why this is the answer
Google Analytics helps businesses measure user behavior across websites and apps. It collects interaction data that supports analysis of acquisition, engagement, monetization, and retention. Marketing reports show how users arrive from channels such as organic search, paid search, referrals, and campaigns. These insights help evaluate performance and improve allocation of marketing investment.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed