Which of the following statements is correct about f lighting strategy?

Flighting strategy is a scheduling method that involves periods of advertising followed by periods of no advertising. This allows brands to concentrate their advertising efforts around key events or seasons, creating a phased approach to maximize impact. By strategically timing campaigns before, during, and after an event, brands can build anticipation, capitalize on peak interest, and sustain engagement. The incorrect options describe aspects that are either not central to the definition of flighting (extending the window after a peak isn't its primary purpose, though it can be a side effect) or are directly contradictory to its nature (it absolutely takes part in the peak of conversation by design).