Which of the following statements is true about shopping campaigns? Select all that apply.
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Correct answer: Bidding is based on products., Ads are created from product feed data..
Why this is the answer
Shopping campaigns are distinct from traditional search campaigns in several key ways. The correct statements highlight these differences. Bidding in Shopping campaigns is indeed based on individual products or product groups, allowing advertisers to set specific bids for items they want to promote more aggressively. This contrasts with traditional search campaigns where bidding is primarily on keywords. Furthermore, Shopping ads are dynamically generated directly from the product feed data that advertisers submit. This feed contains all the necessary information, such as product title, image, price, and description, which Microsoft Advertising uses to create the ad. The incorrect options describe aspects of traditional search campaigns: search queries in Shopping campaigns are matched to product attributes from the feed, not keywords, and advertisers bid on products, not keywords.
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