Which of the following statements is true? (Select 1).

Email compliance is not just a best practice—it is a legal requirement. Laws like the CAN-SPAM Act (USA), CASL (Canada), and GDPR (Europe) are strictly enforced to protect consumers from unwanted digital communication. Financial Risk: Under the CAN-SPAM Act, the Federal Trade Commission (FTC) can impose fines of up to $53,088 per individual email that violates the law. For a bulk sender, a single non-compliant campaign could result in millions of dollars in penalties. Prompt Action Required: Legally, you must honor an unsubscribe request within 10 business days. Most modern platforms like Klaviyo handle this automatically and instantly to ensure you remain compliant. The "Opt-Out" Right: The core tenet of these laws is that the recipient has the final say. If they no longer wish to hear from you, you must provide a clear, easy-to-use way for them to stop future marketing messages.