Which of the following statements is true when describing how re targeting ads work?
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Correct answer: Once a user visits your site,the code drops an anonymous browser cookie.
Why this is the answer
Retargeting ads work by placing an anonymous browser cookie on a user's device when they visit your website. This cookie then allows advertising platforms to show specific ads to that user as they browse other sites online. This ensures the ads are targeted to individuals who have already shown interest in your products or services. "Retargeting ads are visible to people who haven't been on your website yet" is incorrect because retargeting specifically targets users who have previously interacted with your site. "Once your customer purchases, you cannot turn off the retargeting ad" is incorrect; effective retargeting campaigns typically exclude recent purchasers to avoid showing them ads for products they already own.
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