Which of the following steps are important before scoring your leads? Select three.

Before scoring leads, it's crucial to align Sales and Marketing to ensure a shared understanding of what constitutes a qualified lead and to establish a seamless handover process. Setting up your marketing automation system is essential because it provides the infrastructure for lead scoring, allowing you to track interactions and assign scores efficiently. Finally, determining your ideal persona helps define the characteristics and behaviors of your most valuable customers, which directly informs the criteria used in your lead scoring model. Knowing your CPL (Cost Per Lead) is important for budget and ROI analysis but doesn't directly precede the act of scoring leads.