Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
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Correct answer: Select all supply options.
Why this is the answer
Selecting all supply options allows advertisers to access a broader range of inventory, including Amazon O&O properties, third-party exchanges, and various ad formats (display, video, audio). This comprehensive approach maximizes reach and impression opportunities, enabling greater scale and diversification of content delivery across different placements and user experiences. Limiting to only Amazon O&O properties restricts reach and format diversity. Selecting only auctioned supply excludes guaranteed or private marketplace deals, which can also offer valuable, high-quality inventory and specific audience targeting.
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