Which of the following targeting tactics are generally recommended for lower-funnel, performance campaigns on Reddit? (Select all that apply)

For lower-funnel, performance campaigns, the goal is to reach users most likely to convert. Lookalikes leverage your existing customer data to find new users with similar characteristics, making them highly effective for performance. Custom audiences allow you to target specific groups you already know, like website visitors or CRM lists, who have shown prior interest. Keywords target users based on their active search intent or content consumption, indicating immediate relevance to your product or service. Interest targeting, while useful for upper-funnel awareness, is generally too broad for efficient lower-funnel performance campaigns, as it targets users based on general interests rather than specific intent or prior engagement.