Which of the following techniques does Jeff recommend after setting up the GA4 on your site? (select all that apply)

After setting up GA4, Jeff Sauer recommends several key techniques to maximize data utility. Enabling enhanced measurement is crucial because it automatically collects additional valuable events (like scrolls, outbound clicks, site search, and video engagement) without requiring extra coding, providing a richer understanding of user behavior. Tagging all traffic with UTM parameters is essential for accurate source/medium/campaign tracking, allowing businesses to attribute traffic and conversions correctly across all marketing efforts, not just paid campaigns. Marking key events as conversions directly enables the measurement and optimization of conversion rates, which is fundamental for understanding business performance. Finally, linking your Search Console account to GA4 integrates organic search performance data directly into GA4, providing a holistic view of how users find and interact with your site from search engines.