Which of the following terms represent cost per 1000 impressions?
Choose an answer
Tap an option to check your answer.
Correct answer: CPM.
Why this is the answer
CPM stands for Cost Per Mille (or Cost Per Thousand), where "Mille" is Latin for thousands. It is a standard metric in advertising used to denote the cost an advertiser pays for one thousand views or impressions of an advertisement. This metric helps advertisers understand the cost-effectiveness of their ad campaigns in terms of exposure. CPV (Cost Per View) is a metric typically used for video advertising, where the advertiser pays for each view of their video ad, rather than just an impression. CPCV (Cost Per Completed View) is a more specific video advertising metric where the advertiser pays only when a video ad is watched to completion. These metrics are distinct from CPM, which focuses solely on impressions.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed