Which of the following terms represents the cost of each individual view that an adreceives?
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Correct answer: CPV.
Why this is the answer
CPV stands for Cost Per View, which directly measures the cost incurred for each individual view an ad receives. This metric is particularly relevant for video campaigns where the primary goal is to maximize viewership. CPM, or Cost Per Mille (Mille meaning thousand), represents the cost per one thousand impressions, not individual views. While impressions can include views, CPM is a broader measure of ad exposure rather than specific view engagement. CPCV is not a standard or commonly recognized advertising metric.
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