Which of the following will be achieved by including an offer in a Search Engine Marketing(SEM)ad?

Including an offer in a Search Engine Marketing (SEM) ad helps it stand out and encourages clicks because it provides a clear incentive for users. A compelling offer, such as a discount, free shipping, or a limited-time deal, immediately communicates value and urgency, making the ad more attractive than competitors without such an offer. This increased appeal directly translates to a higher click-through rate (CTR), as users are more likely to engage with an ad that promises a tangible benefit. While it improves ad performance, it does not guarantee a top position, as ad rank is determined by a combination of bid, ad quality, and context. It also doesn't automatically increase users across your entire website, but rather drives traffic to the specific landing page associated with the ad.