Which of the following will you need to start an email marketing programme?
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Correct answer: Away to collect people's email addresses.
Why this is the answer
To start an email marketing program, the fundamental requirement is a way to collect people's email addresses. Without a list of recipients, you cannot send marketing emails. This collection method could be a sign-up form on your website, during a purchase process, or through other lead generation activities. While email templates are useful for efficiency and consistency, they are not a prerequisite to starting the program itself, as you could manually compose emails. A 'Contact Us' form is primarily for customer inquiries and not specifically designed for building an email marketing list, though some businesses might repurpose it.
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