Which of the following would be described as a good business goal to set for your social media campaigns?

Increase audience engagement" is a strong business goal for social media campaigns because social media platforms are designed for interaction. Higher engagement (likes, comments, shares) indicates your content resonates with your audience, builds community, and can lead to increased brand awareness and customer loyalty. While "increase staff morale" and "increase customer satisfaction" are valuable business goals, they are typically achieved through internal initiatives or broader customer service strategies, not directly or primarily through social media campaigns. Social media can contribute indirectly to these, but engagement is a more direct and measurable social media objective.