Which of these are recommended for keeping your customer list audiences healthy? (Select all that apply)

Removing unsubscribed or inactive users is crucial for maintaining audience quality, ensuring your ads reach engaged individuals, and complying with data privacy regulations like GDPR or CCPA, which often require consent for data usage. Regularly updating lists ensures accuracy and relevance, preventing wasted ad spend on outdated contacts and improving campaign performance by targeting current customers effectively. Adding as many users as possible without qualification can dilute audience quality and reduce targeting precision. While segmenting lists is a good practice for tailored messaging, it doesn't directly address the "health" of the underlying customer data in the same way that removing inactive users or updating contact information does.