Which of these are two key benefits of using the Insights page?(Choosetwo.)
Choose an answer
Tap an option to check your answer.
Correct answer: Discovering and applying consumer insights around things like rising search trends and new converting audiences, Discovering and diagnosing performance issues so campaigns can be run more succes fully.
Why this is the answer
The Insights page in Google Ads provides valuable data to optimize campaigns. It helps advertisers identify emerging trends and new audience segments that are actively converting, allowing them to adapt their strategies to capture these opportunities. Additionally, the Insights page is crucial for diagnosing performance issues, such as sudden drops in conversions or increased costs, by highlighting potential causes and suggesting actionable solutions. This enables advertisers to address problems proactively and improve overall campaign efficiency. Understanding competitors' weekly spend is not a feature of the Insights page. While the Insights page can improve Search campaigns, it's a broader tool for all campaign types, and the option focuses too narrowly on Search.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed