Which of these are use cases for brand social listening? Choose three answers.

Brand social listening involves monitoring online conversations related to your brand, industry, and competitors. This allows you to "Learn more about your audience" by understanding their interests, pain points, and language. Comparing these insights with mentions of competitors helps you "Learn more about your audience’s views about you vs your competitors," identifying strengths and weaknesses relative to the market. While not a direct function of the listening tool itself, the insights gathered can inform internal processes, such as identifying knowledge gaps or new skill requirements, thus helping "Determine who on the team will need to be trained to complete tasks" related to addressing customer feedback or emerging trends. "Spying on people" is incorrect as social listening focuses on publicly available data and aggregate trends, not individual surveillance.