Which of these is NOT a best practice for increasing engagement on Pinterest?
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Correct answer: use video content whenever possible.
Why this is the answer
While video content can be engaging, it's not a universal "whenever possible" best practice for Pinterest. High-quality static images and infographics often perform better, as Pinterest users are primarily looking for visual inspiration and actionable ideas they can save. Rich Pins are crucial because they add valuable context like product details or recipe ingredients directly to the pin, making it more useful. Relevant keywords in descriptions improve discoverability through Pinterest's search engine. Using multiple, distinct boards helps organize content and target specific interests, making it easier for users to find what they're looking for. Spacing posts throughout the week maintains a consistent presence and keeps your content fresh in users' feeds without overwhelming them.
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