Which of these is not a Golden Rule of Persuasion?

The Golden Rules of Persuasion emphasize understanding and appealing to the customer's needs and emotions. Therefore, keeping the emphasis on your business rather than the customer is incorrect because effective persuasion is customer-centric. People are more likely to be persuaded when they feel understood and see how a product or service benefits them directly. The other options are valid Golden Rules: people often make decisions emotionally before justifying them logically; they are primarily interested in the outcomes and solutions a product provides, not just its features; and clear, conversational language is more engaging and easier to process, fostering trust and understanding.