Which of these is NOT a part of a Social Media Strategy?

A social media strategy focuses on how an organization uses social media to achieve its marketing and business objectives. While a prospecting strategy for sales leads is a crucial business function, it's typically part of a broader sales or marketing strategy, not a core component of the social media strategy itself. The social media strategy defines the approach, content, and platforms. A Social Media Audit assesses current performance, Budget, Tactics, and Tools outline resources and methods, Social Media Goals and Objectives define what success looks like, and a Crisis Management Plan prepares for potential negative situations, all of which are integral to a robust social media strategy.