Which of these should you NOT do when creating a market research survey?

Using lots of industry-related jargon should be avoided in market research surveys. Jargon can confuse respondents who may not be familiar with the terminology, leading to inaccurate or incomplete answers, or even survey abandonment. The goal is to gather clear, unbiased data from a broad audience, not just industry insiders. Conversely, using a mix of quantitative (e.g., ratings, multiple-choice) and qualitative (e.g., open-ended) questions provides a comprehensive understanding of customer perspectives. Varying question lengths and types keeps respondents engaged and allows for different depths of insight. Ensuring clear and concise wording is crucial for all questions to prevent misinterpretation and facilitate accurate responses.