Which of these sponsored ad types is better suited for branding awareness campaigns?

Sponsored Brands are better suited for branding awareness campaigns because they allow advertisers to showcase multiple products, a custom headline, and a brand logo. This rich ad format provides more real estate and creative control to tell a brand story and drive brand discovery, which aligns with awareness objectives. Sponsored Products, while effective for driving sales of individual products, primarily focus on product-level visibility and conversions rather than broader brand building. They are more geared towards specific product discovery and purchase intent.