Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
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Correct answer: Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page., Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad..
Why this is the answer
The first correct option explains that Shopping ads allow a retailer to have multiple ads (Shopping ads and/or text ads) appear simultaneously for a single search query. This significantly increases the retailer's visibility and presence on the search results page, making them more prominent to potential shoppers. The second correct option highlights that Shopping ads visually showcase key product information like name, price, and an image directly in the search results. This rich visual display gives shoppers a clear understanding of the product before they even click, helping them make more informed decisions and attracting more qualified leads. The incorrect option about adding keywords is wrong because Shopping ads primarily use product data feeds, not manually added keywords, to match user queries. While keywords are relevant for text ads, they are not the primary mechanism for Shopping ads. The option about generating profit is a consequence of effective advertising, not a direct way Shopping ads help connect with shoppers.
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