Which part of the marketing funnel do the objectives of a website traffic campaign sit?

Website traffic campaigns primarily aim to drive users to a website, which aligns with the "Consideration" stage of the marketing funnel. At this stage, potential customers are aware of a product or service and are actively seeking more information or exploring options. Driving traffic to a website allows them to learn more, browse offerings, and engage further, moving them closer to a purchase decision. "Conversion" is incorrect because while traffic can lead to conversions, the objective of a traffic campaign is the visit itself, not necessarily the immediate conversion. Conversion objectives are typically associated with later stages, like sales or lead generation.