Which pattern might channels that monetize content often see at the start of a new calendar year?

At the start of a new calendar year, advertisers often reset their budgets, leading to a temporary decrease in advertising spending. This reduced demand for ad placements can cause a dip in CPM (cost per mille/thousand views) rates, directly impacting a channel's advertising revenue. While views and watch time can fluctuate for various reasons, a predictable, widespread dip in ad revenue specifically at the beginning of the year is a common industry pattern related to advertiser budget cycles. An uptick in overall revenue is unlikely during this period, and a decrease in views or an increase in watch time are not direct, universal consequences of the calendar year change in the same way ad revenue is.