Which platforms allow for native integration s with Campaign Manager 360?

Google Analytics 4, Display & Video 360, and Search Ads 360 allow for native integrations with Campaign Manager 360 because they are core components of the Google Marketing Platform designed to share data seamlessly through a unified backend. This ecosystem enables "Floodlight" tags to serve as a shared conversion counting system across all three platforms, allowing Display & Video 360 to ingest CM360's ad serving data for advanced bidding and Search Ads 360 to attribute conversions back to display touchpoints. Furthermore, the integration with Google Analytics 4 allows for a holistic view of the customer journey by importing CM360 cost and performance data directly into GA4 reports, a level of native interoperability not found in the same capacity with standalone tools like Google Ads or Surveys 360.