Which pricing model allows advertisers to set a price range for any single impression?
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Correct answer: dCPM.
Why this is the answer
dCPM (dynamic Cost Per Mille/thousand) allows advertisers to set a price range for individual impressions, rather than a fixed price. This dynamic bidding strategy optimizes spending by adjusting bids based on the likelihood of conversion or other desired outcomes for each specific impression. CPC (Cost Per Click) charges advertisers only when a user clicks on an ad, not for impressions, and does not involve setting a price range per impression.
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