Which project tools should you set up to manage a client’s SEO campaign? Choose all that apply.
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Correct answer: Backlink Audit, Organic Traffic Insights, Site Audit, Position Tracking.
Why this is the answer
To effectively manage a client's SEO campaign, several Semrush project tools are essential. The Site Audit tool identifies technical and on-page SEO issues, providing actionable recommendations for improvement. Position Tracking monitors keyword rankings over time, allowing you to assess the impact of your SEO efforts and identify opportunities. The Backlink Audit tool helps analyze the client's backlink profile, identify toxic backlinks, and manage link-building efforts. Organic Traffic Insights integrates Google Analytics and Search Console data to provide a comprehensive view of organic performance, keyword data, and user behavior. While Market Research and Keyword Gap are valuable for initial strategy and competitive analysis, they are typically used during the planning phase rather than for ongoing campaign management within a project.
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