Which re marketing audiences can be defined in Google Analytics?

Google Analytics allows you to create remarketing audiences based on user behavior and characteristics tracked within your website or app. This includes users who visited specific pages, as this is a standard behavioral metric. Users who played a video can also be segmented if video engagement is tracked as an event in Google Analytics. Similarly, users who speak a particular language can be identified based on their browser language settings, which Google Analytics captures. However, users who searched for a product on Google Search cannot be directly defined as a remarketing audience within Google Analytics. This information is external to your website's analytics data and is typically used for search ad targeting, not remarketing audience creation in GA.