Which report includes engagement metrics such as impressions, clicks, add-to-cart, purchases, and conversion rates to better understand your sales funnel?

The Search catalog performance report provides a comprehensive view of how customers interact with your products after searching on Amazon. It includes key engagement metrics like impressions (how often your products were shown), clicks (how many times they were clicked), add-to-cart actions, purchases, and conversion rates. This data helps you analyze the entire sales funnel from initial visibility to final purchase, allowing for optimization of product listings and advertising strategies. Search query performance focuses on the actual search terms customers use, not the downstream engagement with your products. Market basket analysis identifies products frequently purchased together, which is useful for bundling but doesn't track individual product funnel performance.