Which report should you use to understand how keyword and product targeting of your Sponsored Brands video campaign are performing over time?

A targeting report provides detailed insights into the performance of your keyword and product targeting strategies within your Sponsored Brands video campaign. It shows metrics like impressions, clicks, and sales attributed to specific keywords and ASINs you're targeting, allowing you to optimize your bids and targeting selections over time. A campaign report offers a high-level overview of overall campaign performance but lacks the granular detail on individual targeting elements. A search term report shows the actual search queries customers used that led to your ads, which is useful for discovering new keywords but doesn't directly show the performance of your chosen targeting methods.