Which report will give you the best idea of how to choose a partner that has the highest chance of bringing you the highest conversion in your target location?

The Traffic Overview report in Traffic Analytics provides crucial metrics like total visits, unique visitors, pages per visit, and average visit duration for any website. By analyzing these metrics for potential partners, you can assess their audience engagement and overall traffic quality, which directly correlates with their potential to deliver high conversions. A partner with high-quality, engaged traffic is more likely to convert visitors into customers. Keyword Gap helps identify missing keywords, not partner conversion potential. Branded Traffic Trend shows brand recognition, not conversion likelihood from partnerships. Position Changes tracks keyword rankings, which is different from evaluating a partner's overall traffic quality for conversion purposes.