Which report would you use to build a segment of users who abandoned a specific step of the checkout path?
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Correct answer: Checkout Behavior Analysis.
Why this is the answer
The Checkout Behavior Analysis report is specifically designed to visualize the progress of users through your defined checkout funnel. It allows you to see where users drop off, making it ideal for identifying abandonment points. From this report, you can easily create a segment of users who exited at a particular step. The Shopping Behavior Analysis report focuses on user behavior before checkout, such as product views and additions to cart. The Product Performance report details individual product sales and revenue. The Ecommerce Overview provides a high-level summary of all e-commerce metrics.
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