Which section of Google Analytics can tell you whether visitors have found your website via social media?
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Correct answer: Acquisition.
Why this is the answer
The Acquisition section in Google Analytics provides data on how users arrive at your website. This includes channels like organic search, direct traffic, referrals, and social media. By navigating to Acquisition All Traffic Channels, you can see a breakdown of traffic sources, including a specific category for social media, indicating how many users found your site through platforms like Facebook, Twitter, or LinkedIn. Sitesearch tracks what users search for within your website, not how they found it. Behaviour focuses on what users do once they are on your site, such as pages viewed or time spent, rather than their origin.
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